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Color - What It Can Do
To You and For You!

color smart

In this article:

  • The psychological and physiological effect of color
  • How to use color to your advantage

What an amazing process!

Light is reflected off different surfaces which then passes through the eye's cornea and pupil.

It then forms an image on the retina at the back of the eye which the brain then translates and registers as a colored object.

This in turn stimulates the optical nerve system.

colors and mood

Colors have varying wavelengths.

Reds, oranges, yellows have long wavelengths. Green is neutral. Blues through to violets have short wavelengths.

The long wavelengths stimulate and energize us. The short wavelengths calm and slow down.

Walk into a predominantly red room and you will experience an increase in pulse and heart rate.

Walk into a blue room and you begin to feel calm and at peace as your heart and pulse rate slow down.

Conclusion: Color does things to you - either negatively or positively depending on the circumstances.

In view of this, how important that we at least gain a rudimentary understanding of what colors do to us so we can employ them to work for us.

When it comes to image building, business, personal success, color can make a huge difference.

If you want to be taken seriously, you don't want a color scheme which evokes images of leisure and youth.

On the other hand, if you want to portray a relaxed, casual image, you don't want colors which produce a heavy corporate image.

The color scheme should COMPLEMENT not CONTRADICT your image.


So what is the first step in making color work for you?

First, decide on the image you want to project for yourself or your business.

Do you want it to be: Conservative? Trendy? Futuristic? Modern? Stable? Natural? Healthy? Inviting? Surprising? Startling?

Once your image is decided seek out the colors that will enhance or project that 'feel'.

Here is a brief overview of the main color characteristics.

You will notice they can include a wide range of emotions depending on the strength of the color and the particular hue it comes in.

  RED
Strong Emotions
Warmth
Love
Anger
Danger
Boldness
Excitement
    ORANGE
Spicy
Cheerful
Sunny
Low Cost
Affordability
Cheap
         
  YELLOW
Attention grabbing
Comfortable
Upbeat
Lively
New
Unusual
Cowardly
    GREEN
Durability
Reliability
Environmental
Luxurious
Renewal
Optimism
Well-being
         
  BLUE
Calming
Constancy
Loyalty
Reliability
Honor
Melancholy
Boring
    PURPLE
Power
Royalty
Elegance
Artificial
Overwhelming
         
  GRAY
Conservative
Traditional
Intelligent
Expensive
Serious
Dull
Uninteresting
    BROWN
Relaxing
Confident
Casual
Natural
Reassuring
Earthy
         
  BLACK
Sophistication
Elegance
Sex
Formality
Strength
Illegality
Depression
Morbid
 
 
WHITE
Cleanliness
Purity
Innocence
Quality
Simplicity
Classic
Sterility
Disposable

Big business has been harnessing the power of color for decades.

Things have come a long way since Henry Ford's remark that customers could have his Model T automobile in any color they wished "as long as it was black"!

Colors are now strongly identified with products and companies with a resultant band of loyal customers and supporters.

Why not take a few moments to examine if you are using this powerful tool to the full in your appearance, home, office or belongings.

Color And You Information Page - Return To Top

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